Tim Cook, Apple CEO is defending the high cost that the consumers have to pay to get the most expensive iPhone which was released in this month.
Reportedly,Tim Cook pointed that the device is worth the cost as it replaces many other gadgets one might need. According to reports, Apple’s newest list of iPhones which includes the iPhone XR,XS and XS Max cost as much as $1,449, for the most expensive one.
Reportedly, Cook said that “The phone has replaced your digital camera. You don’t have a separate one anymore. It’s replaced your video camera. It’s replaced your music player. It’s replaced all of these different devices,”
Cook also added that “And so arguably the product is really important. And we’ve found that people want to have the most innovative product available and with that, it’s not cheap to do.”
In India, the 512GB variant of iPhone XS Max will cost Rs 144,900. Also, iPhone XS with 512GB storage model will cost Rs 134,900 and the the iPhone XR, has a starting price (64GB) of Rs 76,900 in India.