Malappuram: ‘Chelorku ready Aakum Chelorku ready Aakilla’ (some may get it right some may not), the punch line from the video of Muhammad Fayis, a nine-year-old Keralite boy hit the caption of Milma’s advertisement and made incredible reach.
India’s largest milk-producing company, Milma paid RS 10,000 for Fayis along with RS 14,000 worth android television and milk products by visiting him at his home in Malappuram.
Fayis, a Kondotty native in Malappuram district, shot to limelight with the instructional video in which he justifies his futile attempt to make paper flowers with a positive thought. ‘Chelorkku shariyakum Chilorkku shariyakilla’. The video went viral on social media and Milma used his puch words for its latest advertisement released on Monday.
The boy’s words in Malappuram slang ‘some may get it right and some may not’ hit headlines.
Milma won appreciation for the advertisement, yet invited criticism for using the words of Fayis by not paying royalty and attributing him the credit.
Fayis contributed the amount paid by Milma to the chief minister’s disaster management fund.